Opinion Researcher

Opinion researchers collect and interpret data on specific issues such as political elections, social trends and current social problems. With their knowledge of statistics and research methodology, they plan the surveys, formulate the questions for the oral or telephone interviews, organise the data collections, evaluate them and interpret the results or draw up forecasts. They make the quantitative or qualitative studies available to their clients or the media. The work of the opinion researchers is of a planning and analysing nature, the interviews are carried out by others. As experts, they are available to answer questions from the media or clients after publication. The work of opinion researchers