E-Commerce / Online Shop Manager

E-commerce / online shop managers implement e-commerce projects competently and are responsible for online marketing concepts. They set up a successful and legally compliant web shop, plan campaigns, maintain communities, acquire new customers through efficient campaign management and endeavour to retain them. The professionals ensure that the online product range is up to date, possibly in consultation with the category manager. They design promotions, advertising material and newsletters. They also generate sales and organise the online service centre. They work together with specialists from other areas (e.g. advertising agencies, marketing departments and freelancers as well as translation agencies).