What does a Tourism Director do?

You lead a tourism organization and plan its marketing.

What education does Tourism Director require?

University of Applied Sciences (48 months)

How much does a Tourism Director earn?

Entry ~CHF CHF 90'000, mid ~CHF CHF 120'000 per year (approximate).

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Tourism Director

Hospitality & Gastronomy

Tourism directors lead regional or local tourism organizations in Switzerland. They develop marketing strategies, coordinate tourism offerings, and represent the destination to media and partners.

Entry

~CHF 90'000

CHF 7'500/Mt.

Mid

~CHF 120'000

CHF 10'000/Mt.

Senior

~CHF 160'000

CHF 13'333/Mt.

Approximate values — salaries may vary by region, employer and experience.

📚 Education

LevelUniversity of Applied Sciences

Duration48 months

Your path to Tourism Director

●

Secondary School

You are here

Decision

Apprenticeship + BMS → UASHigh School → UAS (with internship)FMS + Baccalaureate → UAS

Preparation

Vocational or specialized baccalaureate

3–5 years

University of Applied Sciences

Bachelor's degree

3 years

Optional: Master UAS

1.5–2 years

Career Start

Bachelor/Master

Starting salary: CHF 90'000/year

Academic Requirements

🔢 Mathematics5/10

🔬 Science2/10

💻 IT6/10

🔧 Manual2/10

🎨 Artistic2/10

📊 Ratings

⚖️ Work-Life-Balance4/10

🎨 Creativity7/10

🤝 Social Contact9/10

💪 Physical Demands2/10

📈 Career Growth5/10

🔮 Future Outlook7/10

🔥 Demand (current)4/10

✨ AI Risk2/10

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