What does a SEO Specialist do?

You optimize websites so they rank higher on Google search results.

What education does SEO Specialist require?

University of Applied Sciences (36 months)

How much does a SEO Specialist earn?

Entry ~CHF CHF 62'000, mid ~CHF CHF 82'000 per year (approximate).

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SEO Specialist

Media & Communication

SEO specialists optimise websites for search engines like Google to increase organic visibility and traffic. They analyse keywords, improve technical website structures, develop content strategies and monitor rankings. Data analysis and understanding of search algorithms are central.

Entry

~CHF 62'000

CHF 5'167/Mt.

Mid

~CHF 82'000

CHF 6'833/Mt.

Senior

~CHF 110'000

CHF 9'167/Mt.

Approximate values — salaries may vary by region, employer and experience.

📚 Education

LevelUniversity of Applied Sciences

Duration36 months

Your path to SEO Specialist

●

Secondary School

You are here

⑂

Decision

Apprenticeship + BMS → UASHigh School → UAS (with internship)FMS + Baccalaureate → UAS

Preparation3–5 years

Vocational or specialized baccalaureate

University of Applied Sciences3 years

Bachelor's degree

Optional: Master UAS1.5–2 years

🎯

Career Start

Bachelor/Master

💰

Starting salary: CHF 62'000/year

Academic Requirements

🔢 Mathematics6/10

🔬 Science2/10

💻 IT6/10

🔧 Manual1/10

🎨 Artistic4/10

📊 Ratings

⚖️ Work-Life-Balance7/10

🎨 Creativity5/10

🤝 Social Contact5/10

💪 Physical Demands1/10

📈 Career Growth6/10

🔮 Future Outlook7/10

🔥 Demand (current)6/10

✨ AI Risk5/10

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