Product Manager (All Sectors)

Product managers are responsible for one or more of a company's products and are involved in making them a success on the market. When planning and marketing a product, they stand between product development and the customer and, for example, report customer requirements back to the development department. They launch new products and services for the company and thus contribute to the company's success. In doing so, they are caught between the various needs of the market, increasing competitive pressure and the purpose and importance of the company. They have extensive marketing knowledge in order to correctly recognise and interpret the interplay between market developments and their own marketing mix.