Model

Models pose in front of the camera for advertising shots of all kinds, for example for the fashion and cosmetics industry or for furniture and car manufacturers. Depending on the assignment, the shoots take place outdoors or in a studio. As clients usually have precise ideas about mood and style, models have to follow the instructions of directors and photographers. The settings and positions often have to be repeated several times until the shots are just right. Everyone involved is under time pressure. Models present the latest fashion trends at fashion shows. In addition to designer dresses, they also show everyday, business and work clothes, evening wear or sports and leisure wear. Good posture, facial expressions, walking technique and choreographic skills are required on the catwalk.