What does a Media Planner do?

You choose the best ad channels for campaigns and plan budgets.

What education does Media Planner require?

University of Applied Sciences (36 months)

How much does a Media Planner earn?

Entry ~CHF CHF 60'000, mid ~CHF CHF 80'000 per year (approximate).

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Media Planner

Business & Administration

Media planners select the optimal advertising channels for campaigns and strategically plan media usage. They analyze reach, target audiences, and costs of various media, creating detailed media plans. They negotiate with media providers and monitor campaign performance.

Entry

~CHF 60'000

CHF 5'000/Mt.

Mid

~CHF 80'000

CHF 6'667/Mt.

Senior

~CHF 110'000

CHF 9'167/Mt.

Approximate values — salaries may vary by region, employer and experience.

📚 Education

LevelUniversity of Applied Sciences

Duration36 months

Your path to Media Planner

●

Secondary School

You are here

Decision

Apprenticeship + BMS → UASHigh School → UAS (with internship)FMS + Baccalaureate → UAS

Preparation

Vocational or specialized baccalaureate

3–5 years

University of Applied Sciences

Bachelor's degree

3 years

Optional: Master UAS

1.5–2 years

Career Start

Bachelor/Master

Starting salary: CHF 60'000/year

Academic Requirements

🔢 Mathematics6/10

🔬 Science1/10

💻 IT6/10

🔧 Manual1/10

🎨 Artistic3/10

📊 Ratings

⚖️ Work-Life-Balance6/10

🎨 Creativity5/10

🤝 Social Contact7/10

💪 Physical Demands1/10

📈 Career Growth6/10

🔮 Future Outlook7/10

🔥 Demand (current)5/10

✨ AI Risk6/10

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