What does a Market and Advertising Researcher do?

You research markets, survey consumers, and analyze trends.

What education does Market and Advertising Researcher require?

University of Applied Sciences (36 months)

How much does a Market and Advertising Researcher earn?

Entry ~CHF CHF 52'000, mid ~CHF CHF 72'000 per year (approximate).

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Market and Advertising Researcher

Business & Administration

Market and advertising researchers carry out market research projects: Collecting, processing, analysing and interpreting data on markets and opportunities to influence markets. The results are used to obtain information for marketing decisions. Beforehand, they define research hypotheses and determine the methods to be used.

Entry

~CHF 52'000

CHF 4'333/Mt.

Mid

~CHF 72'000

CHF 6'000/Mt.

Senior

~CHF 91'440

CHF 7'620/Mt.

Approximate values — salaries may vary by region, employer and experience.

📚 Education

LevelUniversity of Applied Sciences

Duration36 months

Your path to Market and Advertising Researcher

●

Secondary School

You are here

Decision

Apprenticeship + BMS → UASHigh School → UAS (with internship)FMS + Baccalaureate → UAS

Preparation

Vocational or specialized baccalaureate

3–5 years

University of Applied Sciences

Bachelor's degree

3 years

Optional: Master UAS

1.5–2 years

Career Start

Bachelor/Master

Starting salary: CHF 52'000/year

Academic Requirements

🔢 Mathematics3/10

🔬 Science2/10

💻 IT8/10

🔧 Manual5/10

🎨 Artistic9/10

📊 Ratings

⚖️ Work-Life-Balance5/10

🎨 Creativity6/10

🤝 Social Contact5/10

💪 Physical Demands3/10

🔮 Future Outlook7/10

🔥 Demand (current)6/10

✨ AI Risk6/10

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