Marketing Specialist BP

Marketing specialists ensure professional marketing in companies so that they can offer their services profitably in an increasingly international competitive environment. To this end, they develop marketing concepts for individual products and product groups. They conduct market research, prepare analyses of the marketing situation and evaluate the results. Marketing specialists define the strategy together with the marketing or sales management. They prepare advertising and PR measures such as mailing campaigns, advertisements in catalogues or telemarketing, plan and implement exhibitions, shop window and product presentations as well as pricing. In doing so, they take different customer profiles into account.