Trade Marketing Specialist

Retail marketing specialists are responsible for the marketing of retail companies. They constantly review sales channels and methods and their profitability and are also responsible for synchronising communication and sales. They plan sales promotion measures and are responsible for the presentation of goods. Retail marketing specialists are responsible for developing and expanding new markets and partnerships. They draw up business plans and marketing concepts and ensure their implementation. They also analyse market and customer needs and develop and implement marketing strategies. You are the contact person for all internal and external communication and are also responsible for maintaining the product range (incl. new product launches).